Advertising
Next available issue: July 2013 - issue #353
On sale: 13 June; Artwork deadline: 28 May
Print - Display Ad Rates
(labels, distributors, shops, mailorder, etc)
Full Page:
230mm (W) x 280mm (H)
Colour: £1450 Mono: £995
Cover site: £1600
Half page (horizontal):
211mm (W) x 126mm (H)
Colour: £850 Mono: £525
Half page (vertical):
104.5mm (W) x 254mm (H)
Colour: £850 Mono: £525
Quarter page box:
104.5mm (W) x 126mm (H)
Colour: £500 Mono: £300
Quarter page strip (horizontal):
These ads are located within the 'Soundcheck' reviews section of
the magazine.
211mm (W) x 62mm (H)
Colour:£500 Mono: £300
Quarter page strip (vertical):
These ads are located within the 'Soundcheck' reviews section of
the magazine.
51.25mm (W) x 254mm (H)
Colour:£500 Mono: £300
Print - Box Ad Rates
(labels, distributors, shops, mailorder, etc)

Box ads:
These ads are positioned, 9 to a page, within their own dedicated
section.
69mm (W) x 83.3mm (H)
Colour or mono: £125
Print - Live Ad Rates
(festivals, tours, gigs, clubs, exhibitions, courses, etc)
All the live adverts are strategically arranged throughout the live
reviews and listings pages.
Full page:
230mm (W) x 280mm (H)
Colour: £1200 Mono: £800
Half page (horizontal): 211mm (W) x 126mm (H)
Colour: £600 Mono: £400
Half page (vertical):104.5mm (W) x 254mm (H)
Colour: £600 Mono: £400
Quarter page box: 104.5mm (W) x 126mm (H)
Colour: £300 Mono: £200
Quarter page strip (horizontal): 211mm (W)
x 62mm (H) Colour:£300 Mono: £200
Quarter page strip (vertical): 51.25mm (W)
x 254mm (H) Colour:£300 Mono: £200
Eighth page (horizontal): 104.5mm (W) x
62mm (H) Colour: £150 Mono: £100
Eighth page (vertical): 51.25mm (W) x 126mm
(H) Colour: £150 Mono: £100
Sixteenth page:
51.25mm (W) x 62mm (H)
Colour: £75 Mono: £50
Print - Copy Deadlines
2013
July #353 - On sale: 13 June; Artwork deadline:
28 May
August #354 - On sale: 11 July; Artwork deadline:
20 June
September #355- On sale: 15 August; Artwork
deadline: 25 July
October #356 - On sale: 12 September; Artwork
deadline: 22 August
November #357 - On sale: 17 October; Artwork
deadline: 26 September
December #358- On sale: 14 November; Artwork
deadline: 24 October
2014
January #359 - On sale: 12 December; Artwork deadline: 21 November
Print - Specifications
Advertising copy must be supplied digitally. We accept files as email attachments (sent to ads@thewire.co.uk); when emailing files please compress/stuff them first - anything up to 10MB is fine. Above 10MB please use a file transfer service (e.g. yousendit, mediafire, dropbox, etc, each of which have free upload options).
Print file formats:
1. Illustrator/Freehand EPS files - CMYK images embedded and fonts
converted to outlines.
2. TIFF or JPEG. Flattened (no layers). Colour files must be CMYK.
Images should be at least 300dpi (600dpi preferred). Bitmap images
should be 1200dpi.
3. PDF - Fonts embedded. Colour images in file must be CMYK. Images
should be at least 300dpi (600dpi preferred). Bitmap images should
be 1200dpi.
Please note that, while we try to accommodate all files that are submitted to us, we cannot be held responsible for ads that do not print correctly if they have been submitted in a format not listed above.
Also, if you would like any links in your ad to be clickable on the digital version of the magazine, please be sure to supply your ad in an 'unvectorised' (i.e. unflattened) state, so that the text within can be easily searched.
Online - Ad Formats

Rates
Throughout the site:
Banner 728px x 90px: £30 CPM (cost per 1000 impressions/views),
Lead MPU 300px x 250px: £25 CPM,
Foot MPU 300px x 250px: £20 CPM

Live pages
Live Column 140px x 440px: £15 CPM,
Please contact Katie for more details of our online advertising options.
Online - Specifications
We require all online ads to be 72dpi, RGB colour JPEG/PNG or GIF files at the appropriate pixel sizes for their placement. File should be less than 50k
Advert dimensions are:
Banner: 728px x 90px
MPU: 300px x 250px
Live Column: 140px x 440px
Payment Options
1. Cheque in £ UK sterling, drawn on a UK bank.
2. Direct bank transfer - Please contact us for details
3. Credit card payment - Please send your card number & expiry
date by phone, fax, or spread over several email messages for
security
4. Paypal - Please contact us for details.
Discounts
Special discounts are available to regular advertisers by taking up one of our discounted package deals - please ask for details
Notes
(i) We require first-time online advertisers to pay in advance for the first ad.
(ii) Online ad invoices will be generated upon confirmation of booking, and payment will be required within 14 days of the invoice date. Payment for print ads will be required within 30 days of the invoice date.
(iii) If a print & online ad package is taken, we require all ads in the package (both print and online) to be taken within a 12-month period. This 12-month period begins when the first ad in the deal, either print or online, is taken.
(iv) Ad bookings and discounted series deals are not transferable.
(v) Position requests may be given at the time of booking but, while we do our utmost to accommodate them, unfortunately they cannot be guaranteed.
(vi) We do not currently accept animated online ads.
(vii) confirmed bookings are final and we regret that ad files, once submitted, cannot be altered.
(viii) VAT (if UK-based or in Europe without an EU tax number) is not included in our ratecard prices but will be added to the invoice total.
Contact
Contact us via our dedicated enquiry form or Andy, Shane or Katie directly
Alternatively contact us using traditional methods:
Tel: +44 (0)20 7422 5014
Fax: +44 (0)20 7422 5011