The second installation of John Baldessari's Your Name In Lights – a giant illuminated sign displaying the names of people who apply to be included – will be on show in Holland this summer. Each name is illuminated in lights for 15 seconds on a 30m wide LED display, which transmits 24 hours per day, and will be streamed live online.
Baldessari says he's offering the opportunity for people to become "entry-level celebrities", and has said of the piece: "It's like Andy Warhol's 15 minutes… The amount of time people get to be a celebrity is less and less, and incidentally, the amount of time a museum visitor gives to a painting was – last I heard it was something like seven seconds, when before that it was longer. We all have attention deficit disorder I think."
Register online now to appear in the exhibition, which will be on display at Amsterdam's Museumplein from 1–26 June.