Hear an audio excerpt from Soft Pink Truth's Invisible Jukebox test with Anne Hilde Neset
Born in Louisville, Kentucky, Matmos-member Drew Daniel’s solo project, The Soft Pink Truth, was born when fellow samplist Matthew Herbert dared him to make a House record. Daniel responded with the Soft Pink Missy 12”, an instant hit on the underground club scene, and released by Herbert’s Soundslike label. Do You Want New Wave Or Do You Want The Soft Pink Truth came out in November 2004, furthering Daniel’s witty blend of MicroHouse with a conceptual wink. Referencing the Minutemen song “Do You Want New Wave (Or Do You Want The Truth)”, the album turns the ‘punk rocks, disco sucks’ stance on its head by stripping punk tracks by The Homosexuals, Crass, Minor Threat and Die Kreuzen of their noise and shoehorning them into Daniel’s own brand of leftist micro-disco. The Jukebox took place in London.