Nu-linguistic programming
Mark Fisher
Infinite Thought's diatribe against artspeak raises all kinds
of issues. The soporifically ubiquitous language against which she
rails is part of the reassuring background noise in what passes now
for high culture. It is the institutional artworld's revenge on
Duchamp and Dada's idea that nonsense could be revolutionary. But
the problem with this language is its oversignfication as much as
its lack of content, the excess of meaning with which it freights
objects and shows, fixing them into a pre-defined cultural place
via the use of a laudatory linguistic muzak that combines
portentous gravitas with vapid weightlessness: all those
notions that are negotiated with, those
boundaries that are blurred, and everything, of
course, is radical... This is the soundtrack to the
postmodern conversion of events into exhibits, a process so total,
so relentless, that it has become invisible, presupposed. An old
story: those who sought the destruction of the art space and its
prestige find themselves the objects of the latest retrospective
... And just wait for all those May 68 commemorations next month...
This 'nu-language' is more than a matter of institutional inertia.
It is an expression of an interlock – a synergy – between
art, business and promotion. At the End of History, all language
tends to the condition of PR . And lurking not far behind all this
is the spider bureaucracy, now rebranded as 'administration', since
funding bodies require artists – practitioners - to
themselves internalise and proliferate nu-language. This can't be
attacked at the level of discourse alone – as IT suggests,
nu-language itself puts into practice the occlusion of objects
under referent-free discourse – but, by keeping faith with the
events of the past and anticipating events yet-to-come, criticism
can surely play a part in the attack on nu-linguistic
programming.
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