The Wire

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WFMU building open source audience engine

Freeform radio station WFMU is in the process of building an audience engine, a web based toolbox of add ons for existing platforms including Drupal and Wordpress, which will enable organisations similar to themselves to build audiences and become self sufficient.

WFMU's Audience Engine will be open source and is aimed primarily at radio stations, but will be opened up to small and large media entities, from journalists to TV stations. For interested parties, a more in depth discussion of the back end development and tech aspects of the audience engine is online at Nieman Journalism Lab.