After a 20 year partnership, Red Bull and consultation company Yadastar cease to operate Red Bull Music Academy and Red Bull Radio
RBMA and Red Bull Radio will cease operations in 2019, reports Resident Advisor. Staff working for the music offshoot of the energy drink company were informed of the news last week, while today saw an announcement via Yadastar, the consulting company who looked after the creative and curatorial sides of the project. Red Bull Music does not partner with Yadastar however, and will continue to operate.
Red Bull told RA: “After 20 years of supporting artists worldwide with its music program in a rapidly changing world, Red Bull will maintain its purpose of providing a global platform to promote creativity—but it is changing the means of delivery. Red Bull will be moving away from a strongly centralized approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilises local expertise. Red Bull will continue to explore new ways to support promising and cutting-edge artists wherever they may be.”
RBMA was cofounded by Torsten Schmidt and Many Ameri of Yadastar in 1998. The academies took place annually in cities including Montréal, London, São Paulo, Cape Town, Madrid, Barcelona,Tokyo, Paris, Dublin, New York, Rome and others.
“Yadastar and Red Bull have mutually agreed to part ways”, reads a statement from Yadastar. “We have had the privilege to work with some of the brightest and most talented people in the world. So, we want to use this opportunity to thank all of the people who have made this journey possible.”
Hundreds of artists have gone through RBMA including OG LULLABIES, Corey K, Palms Trax, Lafawndah, Mumdance, WIFE, Objekt and kidkanevil. A full list of alumni can be found on their website, where you can also see a selection of recordings from their lecture series.