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New weekend festival to take up home in North Wales holiday camp next year

Safe As Milk will launch in April 2017, with first acts announced including Shirley Collins, Omar Souleyman, The Residents, This Is Not This Heat, OOIOO and more

A brand new festival is set to launch in North Wales next year. Safe As Milk, named after Captain Beefheart's debut album, will be held at Pontins, Prestatyn – the venue that held the last All Tomorrow's Parties weekender in April 2016, before that company went into administration.

Founded by Graham Thrower of alt vinyl in partnership with Lee Etherington, the man behind Newcastle/Gatehead's popular Tusk, the festival promises a packed programme. “What do you want from a festival?” Thrower asks, answering “a real diversity of artists delivering powerful sets, a great environment to spend time with your mates, and plenty of stuff going on when the bands aren't playing.” Lee Etherington adds “we want more from a festival too - good food, films, exhibitions, good beer, workshops, great records to buy, gig posters, guest DJs - we're taking this format to the next level and beyond, it's going to be the best weekend you've ever had at a festival.”

So far the line up include The Wire 393 cover star Shirley Collins, San Francisco experimental art collective The Residents, Yoshimi P-We's OOIOO, This Is Not This Heat with special guests including Thurston Moore & Alexis Taylor, Detroit techno originators Dopplereffekt, Cairo's Islam Chipsy & EEK, Hieroglyphic Being, Horse Lords, Nurse With Wound, and Grouper. Other acts are still TBC.

Safe As Milk takes place from 21–23 April at Pontins, Prestatyn in North Wales. Tickets go on sale 31 October and start at the Super Early Bird price of £139.99 including three nights' accommodation.