"The problem with records today is that they kind of
disappear after two weeks," says Paal Nilssen-Love. "Keeping the
catalogue in print is important so that it's always visible."
Scandinavian power jazz trio The Thing recently
announced that they would be starting their own label, bringing all
their music under one roof. The release schedule for The Thing Records begins in
November with their new album, Boot!.
But The Thing aren't the only ones bringing their
work together: In the last fortnight
AtomTM announced the launch of his own label, archiving all of
his past output, and Sasu Ripatti (aka Vladislav Delay) started his
own imprint, though he'll be using it as a studio diary rather than
as an archive. Death Grips also recently took control of their
output with Thirdworlds
records. It's nothing new for artists to self-release (musicians
like Richard
Skelton and Jandek, among others, have
always kept things in house) but it's notable that these recent
artist-run imprints are from established musicians who've worked
under various aliases and line ups with only one or two labels, for
a decade or more.
Being a label head is nothing new to members of The
Thing: all three already run their own – Mats Gustafsson ran Blue Tower in the
1990s, Crazy Wisdom in the early 00s and Slottet in the mid-00s and
now runs record trading site Discaholic Corner, as well as Olof Bright with Thomas
Millroth. Paal
Nilssen-Love has PNL, and Ingebrigt Håker Flaten runs
Tektite records with his wife.
The Thing Records will collect together all their
previous releases through Smalltown Supersound and
Gustafsson's Crazy Wisdom, with Austrian label Trost handling distribution. At the same
time as Boot!, there are also plans to release 2011
Smalltown Supersound album Mono on vinyl (originally only
released on CD), and into next year their 2004 album
Garage will be released, along with a collaboration with
Thurston Moore. "It is a ton of work," says Nilssen-Love. "The
three of us have different things to do, and it almost became a
mess with three chefs basically – too many cooks."
How much and what gets put into print depends on
money, but the aim is to have the entirety of The Thing's back
catalogue in print on vinyl, and eventually offer downloads.
Nilssen-Love says: "On tour, people ask 'Why haven't you got this
record?' and we've got to say 'Oh it was sold out at the
distribution' or explain that it's stuck at some warehouse, but I
think its important to keep the back catalogue alive, not just as
downloads."
Further into the future, the possibility of putting
together a box set has been raised: "When we've got everything out,
then we might make a box set out of it, sell it cheaper, and have
something special. We did some crazy stuff with a box that Joakim
[Haugland, Smalltown Supersound label head] put out, where we cut
up the T-shirts that we wore on the tour and laminated them. If we
do it, it will be something special, something funny."
Boot! will be released on 11 November on the
newly incorporated The Thing Records.